Identity & Brand Architecture
Positioning
McKnight MortgageOS is an AI-powered mortgage decision-support platform that helps mortgage professionals qualify opportunities, analyze borrower readiness, estimate costs, process documents and move stronger files through the pipeline.
Product Family
McKnight Opportunity Group
└── McKnight MortgageOS
├── McKnight Mortgage Intelligence API
├── McKnight Prequal Engine
├── Guideline Simulation Engine
├── Closing Cost Intelligence
├── Compliance Timing
├── Mortgage Document Intelligence
└── Mortgage Lead Intelligence
Logo
Logo (inline SVG data URI — navy square, gold M)
data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 64 64'%3E%3Crect width='64' height='64' rx='14' fill='%230a1628'/%3E%3Cpath d='M14 46V18h7l11 17 11-17h7v28h-7V30l-11 16-11-16v16z' fill='%23d4a72c'/%3E%3C/svg%3E
Navy + Gold + Fintech Blue Color System (click to copy)
Brand feel
- Navy — authority and trust
- Gold — McKnight ecosystem connection
- Blue — financial technology
- White — clarity and compliance
- Green — qualified / eligible outcomes
- Amber — conditions or manual review
- Red — ineligible, missing or high-risk findings
CSS Variables
:root {
--mcknight-navy: #0a1628;
--mcknight-gold: #d4a72c;
--mortgage-blue: #2563eb;
--mortgage-sky: #0ea5e9;
--soft-white: #f8fafc;
--success: #10b981;
--warning: #f59e0b;
--danger: #ef4444;
--font-heading: "Space Grotesk", "Poppins", system-ui, sans-serif;
--font-body: "Inter", system-ui, sans-serif;
}
Font System
HEADINGS — Space Grotesk / Poppins
Mortgage intelligence built for faster decisions.
BODY — Inter
From borrower data to decision-ready files. One API for prequalification, guideline analysis, closing-cost estimates, compliance timing, document intelligence and lead scoring.
Font Stack
--font-heading: "Space Grotesk", "Poppins", system-ui, sans-serif; --font-body: "Inter", system-ui, sans-serif; --font-mono: "Space Grotesk", ui-monospace, monospace;
Messaging & Taglines
Primary
Alternates
Headline & CTAs
McKnight MortgageOS gives lenders, brokers, credit unions and fintech platforms one API for mortgage prequalification, guideline analysis, closing-cost estimates, compliance timing, document intelligence and lead scoring.
Naming Standards (Rename Map)
| Legacy wording | McKnight MortgageOS wording |
|---|---|
| Mortgage Intelligence System | McKnight MortgageOS |
| Mortgage Intelligence API | McKnight Mortgage Intelligence API |
| AI Pre-Qualification Engine | McKnight Prequal Engine |
| AUS Engine | Guideline Simulation Engine |
| Closing Costs | Closing Cost Intelligence |
| TRID | Compliance Timing |
| Leads | Mortgage Lead Intelligence |
| Document OCR | Mortgage Document Intelligence |
Positioning boundary: Never shorten to “McKnight Mortgage” — that implies a licensed lender/broker. Keep “guideline simulation” highly visible. The platform produces decision-support estimates and simulations, never official DU®/LPA® findings, loan approvals or commitments to lend.
Web Assets — Meta, OG, Schema
SEO Title + Description
McKnight MortgageOS | AI-Powered Mortgage Intelligence Platform McKnight MortgageOS gives lenders, brokers, credit unions and fintech platforms one API for mortgage prequalification, guideline analysis, closing-cost estimates, compliance timing, document intelligence and lead scoring.
Open Graph / Twitter Card
<meta property="og:type" content="website" /> <meta property="og:site_name" content="McKnight MortgageOS" /> <meta property="og:title" content="McKnight MortgageOS | AI-Powered Mortgage Intelligence Platform" /> <meta property="og:description" content="One API for mortgage prequalification, guideline simulation, closing-cost estimates, compliance timing, document intelligence and lead scoring." /> <meta property="og:url" content="https://mcknight-mortgageos.pages.dev" /> <meta property="og:image" content="https://mcknight-mortgageos.pages.dev/static/og-card.png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="McKnight MortgageOS | AI-Powered Mortgage Intelligence Platform" /> <meta name="twitter:description" content="Mortgage intelligence. Faster decisions. Cleaner pipelines." />
JSON-LD — Organization
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "McKnight MortgageOS",
"legalName": "McKnight Opportunity Group",
"url": "https://mcknight-mortgageos.pages.dev",
"description": "AI-Powered Mortgage Intelligence Platform — prequalification, guideline simulation, closing-cost intelligence, compliance timing, document intelligence and lead scoring.",
"parentOrganization": { "@type": "Organization", "name": "McKnight Opportunity Group" },
"contactPoint": { "@type": "ContactPoint", "contactType": "Customer Support", "email": "support@rjbusinesssolutions.org" }
}
Footer Block (required verbatim)
McKnight MortgageOS AI-powered mortgage intelligence for faster decisions and cleaner pipelines. A McKnight Opportunity Group platform. Technology developed by RJ Business Solutions. McKnight MortgageOS provides decision-support estimates and guideline simulations. It is not a lender, mortgage broker, official automated underwriting system, loan approval or commitment to lend. © 2026 McKnight Opportunity Group. All rights reserved. Privacy Policy | Terms of Service